We reached deep into our audience’s lifestyle and found wearable tech, quantified self & mobile accessories. And instead of a campaign, we created an innovative product concept. The NISMO Watch epitomizes the NISMO brand through connecting the driver and the car, even when the car is not around. It is in itself also an unmatched conversation piece compared to other, clumsy smart watches out there.
More to come. Stay tuned.
adidas and TBWA set out to change a piece of retail forever. To put shopping into window shopping. To turn any store front window into a completely functional virtual store, that would connect with any smartphone, without the need of an app or QR code reader and a complete end-to-end purchase experience. In less than 10 months (only 6 months of actual development and rapid prototyping) the goal was to have a working prototype for proof-of-concept testing.
World's first Facebook Reality TV Race – fueled by Facebook likes
The Nissan LEAF electric vehicle was one of Norway's most sold cars – not just EVs – in 2012. To acknowledge Norway's position as a forerunner in personal commuting, we wanted to create a memorable live experience for all LEAF owners. Drawing inspiration from Close Encounters of the Third Kind, Daft Punk’s live gigs and Guitar Hero games, we built the World’s Biggest Electric Organ from the 50 LEAFs that actual LEAF owners had brought with them to the event. Each LEAF had multiple lights that were controlled by the music our LEAF owners created in real-time with our touch-based app.
From watching Close Encounters of the Third Kind, we knew what building blocks we needed: a huge array of lights, a PA system and finally a big touchscreen-based controller app for all of this. We harnessed the power of TUIO and MIDI protocols to enable dispatching user touch events to our app to the actual lighting board used to drive the multiple lights inside each of the 50 Nissan LEAFs. The app was controlled via a multi-touch screen and featured an auto-arpeggiator, user-controlled chordal progressions and other special effects, giving the LEAF owners, freedom to create their own music.
Why are car launches exclusive press only events? What if instead, the fans were the first ones to see a new prototype.
Idea: The world's first social-powered unveil. Fans gradually reveal Infiniti's new prototype. Exclusively online, by sharing #F1Q50 or our site.
Results: Two days before the official press launch, the car was successfully unveiled. 31 million automotive advocates saw the prototype online and Infiniti's share of voice doubled as fans shared our site and #F1Q50. Bloomberg TV channel also aired our site!
United Airlines - Olympics 2019 Case Study
A social-powered sprint race at Spa-Francorchamps. Fans help three racers drive farther, push harder and perform faster. Every social share and actions adds seconds to chosen team. It’s a race where even the fastest can lose.
Launch of a new Fashion Magazine for Finnish Market. Integrated campaign was based on a cultural, global insight, what every woman thinks before going out to party, dinner or simply going to nearest supermarket:
What'ta fuck should I wear?
We believe that it doesn't have to work for everyone. It just has to work for you. So you be you. We’ll fit right in.